Our Story
From the White Sea
to your kitchen shelf
Naturomy exists because someone tried a seaweed product from Russia's White Sea and couldn't believe Britain didn't have access to it. We bring these exceptional kelp products to UK homes — honestly, transparently, and with real care.
Rooted in curiosity, grown with respect
For over a century, harvesters on Russia's Solovetsky Islands have hand-cut laminaria and fucus from the White Sea each summer — an Arctic tradition passed down through generations. The cold, mineral-rich waters produce kelp with an exceptional nutrient profile: natural iodine, fucoidan, alginates, and over sixty trace minerals.
Naturomy started when our founder discovered products made from this kelp using patented PRO-MAX biotechnology — a process that breaks open seaweed cell walls to release nutrients that whole kelp simply can't deliver. The quality was unlike anything available in Britain. The credentials were real: ISO 22000 certified, HACCP compliant, Vegan Society registered. But virtually nobody in the UK knew they existed.
We're not a factory. We're a curator — one person who packs every order by hand, answers every email personally, and stocks only products she'd take herself. If you want to know exactly what's in something, ask. We'll tell you.
From the White Sea to your door
Our kelp is hand-harvested near the Solovetsky Islands, processed using patented PRO-MAX biotechnology, and shipped directly to London for curation and dispatch.
What we stand for
Four commitments we make to every customer, every time.
White Sea Origins
Our kelp is hand-harvested from Russia’s pristine White Sea — the Solovetsky Islands, where Arctic waters run cold, clean, and mineral-rich.
Sustainably Harvested
A century-old tradition: harvesters hand-cut laminaria and fucus each summer, letting the plant regrow naturally. No trawling, no machinery.
ISO 22000 Certified
Manufactured in a facility certified to ISO 22000:2018 and HACCP standards — international food safety from harvest to finished product.
Curated with Care
We hand-pick every product we stock, pack every order ourselves, and stand behind everything we sell. If it’s not something we’d take ourselves, we don’t list it.
How we got here
A short history of a long ambition.
A Personal Discovery
Our founder discovered seaweed gel products through a friend and was struck by how different they felt from anything available in the UK. The ingredients were simple — just kelp and water — but the patented technology behind them was serious biotechnology. The question formed: why doesn’t Britain have access to these?
Building the Bridge
Months of research into the manufacturer’s credentials — ISO 22000 certification, HACCP compliance, Vegan Society registration, a patented cell wall degradation process. The science checked out. The decision was made: bring these products to British homes, honestly and transparently.
Naturomy Opens Its Doors
The first orders shipped from London. Every product hand-packed, every customer email answered personally. A one-person operation with a simple belief: genuinely good products, presented honestly, will find their people.
“The sea doesn't need to be improved. It just needs to be handled well, brought to you honestly, and left to do what it does.”
— Founder, Naturomy